I’m the resident copywriter for Grand Casino. The casino industry is very similar to writing in a fast-paced agency environment. Grand Casino owns over 25 internal and external brands, and has numerous corporate partnerships. These brands includes Grand Casino Arena, restaurants, bars, hotels, lake-side resorts, slot-machine manufacturing, casino game design, a golf course, property management, and countless others.

My work often takes me to weird places. My daily assignments can be vastly different. First I’ll be writing the copy for the visitor center experiences at Grand Casino Arena, a midnight pancake special for Stories Diner, next I’ll write an entire promotional campaign for The Black Eyed Peas, and finally the technical booklet for new blackjack dealers.

Below is not my complete collection of works, but a highlight reel of my favorite projects that best demonstrates my range as a copywriter and my familiarity with differing deliverables, tones, audiences, and strategies.