Grand Casino Brand Guidelines

The internal creative team was tasked with creating an “Associate Brand” to represent the “in-house” employee and “prospective” employees. This “internal” brand has a different tone and communication style compared to our public-facing brand.

This Brand Guideline would be used by internal departments such as HR, Talent, Procurement, Sales, Tribal, Associate Support, Events, and more. Examples of when to use this Brand Guide are included in the documents below.

The following was written by me and our former writer, Jake, and designed by our Senior Designer, Jordan.

Note: Some parts were removed due to sensitive information.