Print is not dead.
Most writers would say that print is a dying medium. I disagree. Print media can be your secret weapon if you truly understand your audience. However, 99% of marketers don’t understand their audience.
Print is a delicate form of communication that requires an expert writer and an ultra-talented designer to craft engaging mailers to stand-out in a pile of junk-mail, bills, and political mumbo-jumbo.
Grand Casino uses print exclusively to communicate exclusive information. AKA, VIP Deals, free play, concert tickets, basically things someone would WANT to engage with. People see our mailers and think, “YES!”
Nobody is jumping out of their seats for 10% - 20% off anything. Mailers need to be unique, bright, fun, and above all else, engaging. Weak call-to-actions aren’t cutting it in 2025. “Call Now!” Yeah right…
Select guests were selected to receive a free Carnival Cruise Certificate. | Front Side
This mailer was two free tickets to the Lalas Burlesque show at Grand Casino Mille Lacs. | Front Side
High ranking table game players were invited to a NCAA basketball themed blackjack tournament. | Front Side
Back Side | Carnival Cruise Mailer
Back Side | Lalas Burlesque Mailer
Back Side | Blackjack Tournament Mailer